Link building is one of the pillars of SEO, and it works best when part of a holistic search engine marketing strategy that also includes content marketing, technical optimization, and user experience. However, this doesn’t mean that you should just hire anyone to do your link building for you. If done poorly, it can have the opposite effect of what you were trying to achieve. So it’s important that you have a solid understanding of what good and bad link building practices look like in order to avoid them.

In a nutshell, link building is the process of getting other websites to include links to your website on their pages. This signals to Google that your page is relevant, and it helps you rank higher in search results. Read more https://saketwahi.com

Broken Link Building: A Smart SEO Strategy

A good link should appear naturally on a page, and be in context with the rest of the content. It shouldn’t be obvious or spammy, and it should be from a domain that is authoritative in your niche. For example, a link from the Guardian website is more valuable than a link from your aunt’s horseback-riding school website.

To find natural link opportunities, you can use tools like Semrush’s Backlink Gap Analysis to see which sites are linking to your competitors but not to you. You can then reach out to these sites and ask them to link to you. Just be sure to only build links from quality sources, as otherwise you may risk a manual penalty from Google.